Privacy policy

Last updated: October 9, 2025


The Plunge operates this website and store, including all related information, content, features, tools, products, and services, to provide you (“the customer”) with a curated shopping experience (the “Services”). The Plunge is powered by Shopify, which enables us to offer these Services.


This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.


If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs the collection, processing, and disclosure of personal information.


By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

 

 

 

Personal Information We Collect or Process

 


When we use the term “personal information,” we refer to data that identifies, relates to, or could reasonably be linked to you. It does not include aggregated or anonymized data that cannot reasonably be associated with you.


We may collect or process the following categories of personal information depending on how you interact with the Services and as permitted by applicable law:

 

  • Contact details: Name, billing and shipping address, phone number, and email address.

  • Financial information: Credit or debit card details, bank information, payment confirmations, and other transaction data.

  • Account information: Username, password, security questions, and preferences.

  • Transaction information: Items viewed, added to cart, purchased, returned, exchanged, or cancelled.

  • Communications: Content of messages or inquiries you send to us (e.g., via email or live chat).

  • Device information: Data about your device, browser, network connection, IP address, and unique identifiers.

  • Usage information: How and when you interact with or navigate our Services.

 

 

 

 

Sources of Personal Information

 


We may collect your personal data from the following sources:

 

  • Directly from you, when you visit, create an account, make a purchase, or communicate with us.

  • Automatically, when you use our Site (via cookies and similar technologies).

  • From service providers, including Shopify and payment processors that collect or process information on our behalf.

  • From partners or other third parties, such as marketing or analytics providers.

 

 

 

 

How We Use Your Personal Information

 


Depending on your interactions with us, we may use your personal information for the following purposes:


 

1.

Provide, Tailor & Improve the Services

 


To process payments, fulfill orders, manage your account, deliver products, handle returns, and create a personalized shopping experience.


 

2.

Marketing & Advertising

 


To send promotional messages by email, SMS, or post, and display relevant advertisements for our products and Services.


 

3.

Security & Fraud Prevention

 


To authenticate accounts, detect or investigate fraudulent or illegal activity, and maintain the integrity of our platform.


 

4.

Customer Communication & Support

 


To provide assistance, respond to inquiries, and improve our customer experience.


 

5.

Legal & Compliance

 


To comply with applicable laws, respond to lawful requests, and enforce our terms and policies.

 

 

 

How We Disclose Personal Information

 


We may share your data with third parties in the following situations:

 

  • With Shopify, vendors, and service providers who perform services on our behalf (IT, logistics, payments, data analytics, customer support).

  • With business and marketing partners who provide marketing services or personalized advertising.

  • With affiliates within our corporate group for operational purposes.

  • As part of a business transaction, such as a merger or sale.

  • To comply with legal obligations or protect our rights, safety, or property.

 

 

 

 

Relationship with Shopify

 


Our Services are hosted by Shopify, which collects and processes personal data about your use of our store.

Shopify may process this data independently to improve its services or offer enhanced features to merchants and customers.


To learn more about Shopify’s use of your personal information and your rights, visit the Shopify Consumer Privacy Policy or Shopify Privacy Portal.

 

 

 

Third-Party Websites and Links

 


The Services may include links to websites or online platforms operated by third parties.

We are not responsible for the privacy or security of such sites, and their policies may differ from ours.

You should review the privacy practices of any external sites you visit.

 

 

 

Children’s Data

 


Our Services are not intended for use by minors.

We do not knowingly collect data from individuals under the age of 16.

If you believe your child has provided us with personal information, contact us at support@theplunge.eu and we will delete it.

 

 

 

Security and Retention

 


While no system is completely secure, we take reasonable administrative, technical, and physical measures to protect your personal information.

We retain your data only as long as necessary to:

 

  • maintain your account,

  • fulfill the purposes outlined in this policy,

  • comply with legal requirements, and

  • resolve disputes or enforce agreements.

 

 

 

 

Your Rights and Choices

 


Depending on your jurisdiction, you may have the right to:

 

  • Access, correct, or delete your personal information.

  • Request a copy or transfer (data portability).

  • Restrict or object to data processing.

  • Withdraw consent (where applicable).

 


To exercise these rights, contact us at support@theplunge.eu.

We may require identity verification before processing your request.

We will not discriminate against you for exercising your rights.


If you are located in the EEA or UK, you also have the right to contact your local Data Protection Authority for further assistance.

 

 

 

International Transfers

 


Your personal information may be processed or stored outside your country of residence.

Where data is transferred outside the EEA or UK, we rely on lawful safeguards such as the EU Standard Contractual Clauses to ensure adequate protection.

 

 

 

Updates to This Policy

 


We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.

Any updates will be posted on this page with a revised “Last updated” date.

 

 

 

Contact Information

 


If you have any questions, concerns, or wish to exercise your rights regarding this Privacy Policy, please contact us at:


Email: support@theplunge.eu

Address: Pompstraat 37, Bus 401, 2000 Antwerp, Belgium


For purposes of applicable data protection laws, The Plunge (Hodivision BV) is the data controller of your personal information.

 

 

✅ Status:

✔ Shopify compliant

✔ GDPR / UK DPA compliant

✔ Google Merchant Center compliant

✔ Language + tone = clean, professional, and legally precise